Thursday, July 28, 2011

Facebook and G+, threat to the online dating industry?!

It has been on going for weeks, the battle between Facebook and G+ to bring out the best user-experience in social networking. A lot has been said and done and with the innovative features that they both have, has it been detrimental in the online dating industry?

I can't speak on behalf of the industry but for start-ups like HueSpotLove, there has been a lot of concerns pertaining to some of the features that these social networking sites offer. Video chat and video commenting is not new in the online dating industry, surprisingly few people knew about this and when these big players (Facebook and G+) launched these features to their social networking site, some users were in awe, a lot have embraced it and thank them and treat them as the social networking Gods. :D This thought lead us to something deeper, we shouldn't be scared nor threatened because the answer to the question why everyone does not know about video chat being in existence for years now is this, simply because not everyone goes to dating sites.

Niche marketing will never be a cliche specially in the online dating industry. While Facebook is putting a stake on the ground on social media marketing, G+ on the other hand is  making itself known to have a slick platform in conducting business and networking all at the same time. Their market will always be diverse yet it will never affect the online dating enthusiasts and users; these users would always want to be where they are comfortable admitting to themselves and opening up to someone that they're hoping and looking to meet that special someone someday via the web. Despite the increasingly number of fraud users,some still feels more secure  meeting someone online first before moving further with dating face-to-face and eventually go deeper with the relationship.

Facebook and G+ is an awakening of how the online world is quickly evolving through time and if we want to be ahead, we need to step up our game. :-)

HueSpotLove is the newest social networking site that allows singles from USA and Canada to interact and have fun through random chatting, flirting, dating and/or intimacy. HueSpotLove identifies an individual’s personality through color matches and suggest color personality match. Presented with a twist, individuals have the opportunity to be seen and be heard using unique features of the site such as video profiling and video messaging (no plug-ins required), audio shout out and commenting, voicemail, instant messaging, interactive games and quizzes, profile ranking and a lot more.

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